Chevrolet is one of the most recognizable names in the automotive world, but have you ever stopped to wonder when Chevrolet was started? From its early beginnings to the trucks, SUVs, and electric vehicles on the road today, the story of Chevy is as American as it gets. The Founding of Chevrolet Chevy was founded on November 3, 1911. Louis Chevrolet, a Swiss-American race car driver, and William C. Durant, a co-founder of General Motors, joined forces to create the Chevrolet Motor Car Company in Detroit, Michigan. Their goal was straightforward - build a well-designed, affordable automobile for everyday American drivers. Louis Chevrolet brought his racing expertise to the brand's early engineering, while Durant brought business acumen and vision. Together, they launched a company that would go on to become one of the best-selling vehicle brands in the United States. Early Growth and the Birth of a Legacy In its first few years, Chevrolet focused on producing reliable cars that could compete with other manufacturers of the era. By 1918, Chevrolet had merged with GM, and Chevy became the sales volume leader in the GM family. This merger gave Chevy the resources to expand its lineup and reach more customers across the country. Throughout the 1920s and 1930s, Chevrolet gained a reputation for building dependable, affordable vehicles. The brand's commitment to value made it a household name during a time when car ownership was becoming increasingly common for American families. Decades of Innovation Chevrolet's history is marked by consistent innovation. The 1950s brought iconic styling and powerful V8 engines. The 1960s introduced the Camaro and the Corvette, which was introduced in 1953, became a cultural symbol of American performance. Decade after decade, Chevy continued to push forward. Understanding when Chevy was founded helps put the brand's long track record of dependability into perspective. More than a century of engineering and refinement stands behind every new Chevrolet that rolls off the line today - from the capable Silverado to the all-electric Equinox EV. Chevrolet Today Today, Chevrolet continues to build on its founding mission. The modern lineup includes trucks, SUVs, performance vehicles, and a growing family of electric vehicles like the Bolt, the Equinox EV, and the Silverado EV. Chevy also embraces cutting-edge technology, with features like Google built-in and available OnStar connectivity. The Corvette remains the crown jewel of Chevrolet performance, now available in electrified form with the Corvette E-Ray. From its small-town roots to its global presence, Chevy has stayed true to its founding promise of delivering dependable, capable, and compelling vehicles. Visit Sax Motor Co. in Dickinson, ND Now that you know Chevy's history, you can appreciate the legacy behind every new model on the lot. Drivers throughout Dickinson, ND, have a trusted local resource in Sax Motor Co. So, if you're looking to explore the latest Chevy trucks, SUVs, or electric vehicles, the team at Sax Motor Co. is here to help you find the right fit. Stop in or check out our new Chevy inventory to get started.
What You Need to Know About the Chevy Colorado’s Towing Capacity
The 2026 Chevy Colorado is exceptionally capable for a midsize truck, and one place that shines is in its towing capacity. Whether you're hauling a camper, a boat, or a work trailer, knowing your numbers before you buy is crucial. If you're a driver in Dickinson, North Dakota, chances are you need a capable midsize truck—and you may have find your match in the Colorado. What Is the Chevy Colorado’s Towing Capacity? The Chevy Colorado boasts a solid 7,700-lb. towing capacity when properly equipped with the Max Trailering Package—a competitive figure for a midsize truck. That gives you plenty of capability for weekend recreation or everyday work tasks. Without that package, you’re limited to 3,500 lbs., which is still ample for a small fishing boat or rec vehicle. It all starts with the impressive 2.7L TurboMax™ 4-cylinder engine. Built to hold its own against bigger trucks’ V6 and V8 engines, the TurboMax™ generates 310 hp and a Best-in-Class 430 lbs.-ft. of torque. Towing Features That Support the Colorado's Capability Knowing how much a Chevy Colorado can tow is just part of the picture. That solid number is supported by available trailering technologies designed to make the job easier. The available Trailering app through the MyChevrolet App helps you manage trailer profiles and access key towing information in one place. Up to 10 camera views like Surround View and Hitch View give you a better view when connecting a trailer or maneuvering in tight spaces. The Colorado also supports an integrated trailer brake control, which is a practical feature for drivers regularly hauling heavier loads. These tools help you tow with confidence rather than guesswork. Choosing the Right Equipment for Your Towing Needs If the Chevy Colorado’s towing capacity is a deciding factor for you, it pays to think through how you'll use the truck most often. Light recreational towing, such as a small boat or utility trailer, is well within reach with just the basic equipment. The Max Trailering Package is what enables that 7,700-lb. number, making the Colorado capable of pulling work equipment, a bigger trailer, or livestock carrier. Cab and bed configuration also matter. A crew cab with a short box offers more passenger room, while an extended cab with a longer bed gives you more cargo flexibility. Both setups can support strong tow ratings when properly configured. Visit Sax Motor Co. to Explore Your Options Understanding the Chevy Colorado towing capacity is easier when you can see the truck in person and talk through your specific needs. The 2026 Colorado is a well-rounded midsize truck that handles daily driving and weekend hauling without asking you to compromise on either. Stop by Sax Motor Co. to explore the current Colorado lineup and find the configuration that fits your life in Dickinson, North Dakota.